Website Copywriting – Time for a Refresh?

It’s that time of year when you’re likely listing your business goals for the year ahead. You might be planning a new product launch or thinking of expanding your services. Perhaps you’re going to hire some new team members. Whatever, you have planned you’ll be only too aware that a successful business never stands still. Neither should your website! Just like your physical premises, your online presence needs the occasional facelift. So whatever you’re planning this year, now is an excellent time to review your website and see whether it needs a little love and attention. Sometimes this can be as simple as updating your imagery and refreshing the copy. When was the last time you invested in website copywriting? CopyKate is based in Petworth, near to Chichester, but we work with clients worldwide.

Website Copywriting – 3 Reasons to Hire a Professional:

Words that Woo:

Your website might be beautifully designed. You may have invested a fortune in brand imagery. Both of these will help capture the attention of your website visitors, but it is the website copywriting that will seal the deal.

You need to be sure that you sum up the benefits of your products and services and persuade visitors to take immediate action in a succinct and straightforward manner.

Sometimes, when we try to write about ourselves, our businesses, or the products and services we offer, we’re too invested to be able to summarise. By getting bogged down in detail, we lose our potential customers. A professional copywriter will work with you to convey your key messages with clarity and confidence, compelling your visitors to take the next steps.

High Scores on Searches:

Website copywriting is an art and a science. The way we read online is different from the way we read a printed publication. So, it stands to reason that the way we write online must be different too. A professional copywriter will be able to craft scannable copy. They’ll know where to go big with bullets, where to choose to chunk paragraphs and where to go heavy with headings! By adopting these writing tactics, they’ll make it easier for your visitors to read about the fantastic products and services that you’re offering.

Just as importantly, a professional website copywriter will know how to satisfy the search engines. They will ensure your copy has an excellent ‘readability’ score and will include relevant keywords in the right places.

Copywriting Creativity:

Content is still King! Even in 2020, a quarter of a century after the first blog was written, Google will be on the lookout for fresh, quality content. Every time it crawls your website, it looks for content it hasn’t seen before. If it can’t find any, it will wait a while before bothering to index your site again. But if it does find fresh content, it will revisit sooner. Regular indexing of your website will ensure your website features on Google searches.

One of the most common questions we get asked when we first start working with a client (whether that’s in Chichester or anywhere else in the world) is… ‘What can I write about?’ A professional copywriter can help you develop and implement a strategy that will ensure you produce quality content that answers your client’s questions and helps you get found online.

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If your goal for 2020 is to grow your online presence, talk to us about website copywriting. We’re based in Petworth, near to Chichester, but work with clients worldwide.