So, you've invested in a new website, and your web designer asked you to provide the copy, which you dutifully did. Are you now getting the results you want from your shiny new site? Are your visitors finding you, and more importantly, are they contacting you? If the answer is no, it may be because your website copy needs some review. This is where a professional copywriter can help. As a digital marketer and copywriter based in West Sussex, I know that your website copy is the unsung hero of … [Read more...]
Blog writing – 5 tips to help you craft the perfect post
I work with clients in Chichester, West Sussex and beyond. One of the copywriting services I offer is blog writing. But not everybody can invest in a professional copywriter. So, in this article, I thought I'd share five tips to help you craft the perfect post. Read on for all the details. Blog writing - 5 tips to help you craft the perfect post But first, before I move on to those blog writing tips, it's good to know why you should consider updating your website with fresh … [Read more...]
Website Copywriting – Time for a Refresh?
It's that time of year when you're likely listing your business goals for the year ahead. You might be planning a new product launch or thinking of expanding your services. Perhaps you're going to hire some new team members. Whatever, you have planned you'll be only too aware that a successful business never stands still. Neither should your website! Just like your physical premises, your online presence needs the occasional facelift. So whatever you're planning this year, now is an excellent … [Read more...]
Chichester – 5 tips to improve your copywriting skills
Whether we live in Chichester, L.A. or Ho Chi Minh City, we live in a state of information overload. Whether you are shopping for a new TV or wondering what happened to the cast of Dawson’s Creek, there are a myriad of articles and adverts only an online search away. So how do you grab and hold the attention of your target audience? Great copywriting skills make the vital difference, and here are 5 tips to maximise your impact. Research your client. Leave your ego at the door. This is all … [Read more...]
Copywriting and blogging… What’s the difference?
These days everybody is blogging for business, and that's a good thing! But if you have been tapping away at your keyboard, and you're still getting no traction you might need to employ some copywriting tactics. Yes! There's a difference between blogging and copywriting! Blogging Blogging is about, informing, educating, entertaining and establishing authority as well as fostering a relationship with your audience to give you long term results. Blogging helps you create a library of … [Read more...]
About Page – Are you making these 5 mistakes?
Your About page is one of the most important pages on your website. It's also one of the most difficult pages to write... If you want to discover what the three other most important pages are head over to the Kate Coote. blog, where I wrote a post on that very subject... But for now, back to your crucial About page. Why is it so important? When I'm asked to present on the subject of digital content marketing, I will often liken the similarity between online and offline marketing. It's … [Read more...]
Headlines – Do yours stand out? Read this for 7 stonking tips.
Writing killer headlines is important. Did you know you have just a few seconds to catch your audience's attention? Headlines must convert your browsers to readers, if you can't achieve this, you may as well shelve the rest of your advertising copy, blog article or any other written material, because unless you can get people past the headline nothing else gets read. Headlines are used everywhere both online and offline. Every advert, every product brochure, every blog article and every social … [Read more...]
Copywriting – 5 Reasons You Should Invest
Copywriting is more than writing, it's an essential element of any form of marketing, both online and offline. It's also an art, crafted well, a stellar piece of copywriting can can make or break your new product launch, service offering, advertisement or your entire marketing strategy. As a business owner there is probably a list of things that you hire professionals for; you likely hire an accountant to go over your figures, you might hire an HR company to find you great staff, you … [Read more...]
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