Copywriting and blogging… What’s the difference?

These days everybody is blogging for business, and that’s a good thing! But if you have been tapping away at your keyboard, and you’re still getting no traction you might need to employ some copywriting tactics. Yes! There’s a difference between blogging and copywriting!

Blogging

Blogging is about, informing, educating, entertaining and establishing authority as well as fostering a relationship with your audience to give you long term results.

Blogging helps you create a library of resources that you can reuse and repurpose through all your content marketing channels. Regularly driving traffic back to your website with the continual aim of converting a visitor to a customer.

Copywriting

Copywriters have the skills to craft text that will entice readers to purchase a product or service. Effective copywriting will place focus on the call to action, persuading users or visitors to take some form of action. Done well copywriting should deliver fast, short-term results.

Combining the two

If you can master the art of blogging while employing some copywriting skills, you will achieve a winning combination. I often refer to this as practising the art of not selling! It’s about educating and informing your visitors then persuading them to take action without an overt sales pitch.

Three simple copywriting tips to take to your blog

• Headlines matter – With just a few seconds to catch your audience’s attention these babies matter. Effective headlines can be achieved by asking a question, or by getting personal, use the words “You” or “Your(s)”. I wrote a whole article on headlines HERE.
• Keep it short – Save the novel-like posts for when you write your actual novel. These days we are all time short, and great copywriters know that they will use their mastery of words to persuade your visitors to take action with the shortest sentence possible. There’s a balance though. Search engines will look for a recommended minimum of 300 words copy in a blog post.
• Focus on what your clients/customers want – Describe how your product or service will fulfil your customer’s desires.

Do you long to spend your weekends with your family rather than plugging away at those blog posts you know need to be written, but always put on the backburner? Contact me to find out how I can help you enjoy your weekends this summer.