Copywriting is more than writing, it's an essential element of any form of marketing, both online and offline. It's also an art, crafted well, a stellar piece of copywriting can can make or break your new product launch, service offering, advertisement or your entire marketing strategy. As a business owner there is probably a list of things that you hire professionals for; you likely hire an accountant to go over your figures, you might hire an HR company to find you great staff, you … [Read more...]