It's that time of year when you're likely listing your business goals for the year ahead. You might be planning a new product launch or thinking of expanding your services. Perhaps you're going to hire some new team members. Whatever, you have planned you'll be only too aware that a successful business never stands still. Neither should your website! Just like your physical premises, your online presence needs the occasional facelift. So whatever you're planning this year, now is an excellent … [Read more...]
Copywriting and blogging… What’s the difference?
These days everybody is blogging for business, and that's a good thing! But if you have been tapping away at your keyboard, and you're still getting no traction you might need to employ some copywriting tactics. Yes! There's a difference between blogging and copywriting! Blogging Blogging is about, informing, educating, entertaining and establishing authority as well as fostering a relationship with your audience to give you long term results. Blogging helps you create a library of … [Read more...]
About Page – Are you making these 5 mistakes?
Your About page is one of the most important pages on your website. It's also one of the most difficult pages to write... If you want to discover what the three other most important pages are head over to the Kate Coote. blog, where I wrote a post on that very subject... But for now, back to your crucial About page. Why is it so important? When I'm asked to present on the subject of digital content marketing, I will often liken the similarity between online and offline marketing. It's … [Read more...]
Copywriting – 5 Reasons You Should Invest
Copywriting is more than writing, it's an essential element of any form of marketing, both online and offline. It's also an art, crafted well, a stellar piece of copywriting can can make or break your new product launch, service offering, advertisement or your entire marketing strategy. As a business owner there is probably a list of things that you hire professionals for; you likely hire an accountant to go over your figures, you might hire an HR company to find you great staff, you … [Read more...]
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