Your About page is one of the most important pages on your website. It's also one of the most difficult pages to write... If you want to discover what the three other most important pages are head over to the Kate Coote. blog, where I wrote a post on that very subject... But for now, back to your crucial About page. Why is it so important? When I'm asked to present on the subject of digital content marketing, I will often liken the similarity between online and offline marketing. It's … [Read more...]