I work with clients in Chichester, West Sussex and beyond. One of the copywriting services I offer is blog writing. But not everybody can invest in a professional copywriter. So, in this article, I thought I’d share five tips to help you craft the perfect post. Read on for all the details.
Blog writing – 5 tips to help you craft the perfect post
But first, before I move on to those blog writing tips, it’s good to know why you should consider updating your website with fresh content.
Climbing the Hit Parade:
In 2022, over a quarter of a century, after the first blog was written, content is still King! (Or Queen 👸🏻). Search engines rank your site on fresh, quality content with relevant keywords. The more articles you add, the more frequently the search engines index your site. The more often that happens, the more you will move up the Google hit parade.
Become an Influencer…
Without ever having to pose for a selfie in a bikini! Writing an informative blog post is one of the best ways to showcase your knowledge and skill set so you become an influencer in your industry or business.
Reuse and recycle your blog posts through your social channels or email marketing.
Now for the Tips:
1: Begin with a Plan:
Always plan your blog writing calendar. Mapping out a rolling schedule at least four months ahead means you’re more likely to write those blog posts. If you’re stuck for ideas, try asking your customers what they’d like to know. Or subscribe to my newsletter, and I’ll send you ten tips to inspire your creativity; you’ll find a link on my Kate Coote website.
2: It’s never about you!
Now, because the blog/post page on any website is often referred to as the ‘News’ page, there is a common misconception that this is the place to share your… Well, news! And, of course, it can be. Are you launching a new product or service? Why wouldn’t you share it in your monthly blog writing plan? Of course, the posts that get read and shared are value-driven articles. The ones that help your customers do something for themselves or those that offer tips and advice. So, whenever you add fresh content to your website, ask yourself one question, ‘What’s in it for my audience?’
3: Write as you speak:
It’s so tempting when you’re blog writing to use language and words you wouldn’t usually use. But you’re not writing a thesis. You’re writing for the customers and clients who already love what you do! If you change the tone of voice that attracts your customers to you in the first place, you might lose their interest. Be you! After all, everybody else is taken.
4: Write for the web:
The way people read online articles is different to the way they read printed pieces, and therefore your writing style must reflect this. Keep in mind the readability of your articles (this is important for search engine optimisation and website visitor experience). Use short sentences and chunk or bullet content for easier online scanning.
5: Employ a professional:
Come on; you knew that tip was coming! If you would rather concentrate on the things you do well in your business, it makes sense to outsource your blog writing. That’s where CopyKate comes in; we’re based close to Chichester, West Sussex, but work with clients across the U.K. and overseas! Contact us if you’d like to find out more about how we can help you.