Whether we live in Chichester, L.A. or Ho Chi Minh City, we live in a state of information overload. Whether you are shopping for a new TV or wondering what happened to the cast of Dawson’s Creek, there are a myriad of articles and adverts only an online search away. So how do you grab and hold the attention of your target audience? Great copywriting skills make the vital difference, and here are 5 tips to maximise your impact. Research your client. Leave your ego at the door. This is all … [Read more...]